PRESENTATION
SERVICES

PRESENTATION
SERVICES

WHY.

Every event needs a good independent moderator. A moderator is the glue that keeps it all together. 

Whether you are producing a webinar, panel discussion, roundtable or physical conference, a moderator is the person you need to ensure the event runs smoothly, the discussion flows and your audience is engaged.

Rachael is available to help fine-tune your event and make it stand out from the crowd. Terms and conditions apply. Please contact IAR to discuss in more detail.

MARKETING
AS-A-SERVICE

MARKETING
AS-A-SERVICE

WHY.

Keeping up with your customers’ changing needs and technology has always been a challenge for sales and marketing teams. Finding marketeers with expertise in all the areas your customers engage in is not realistic for AV businesses in terms of people, resources and costs.

Marketing-as-a-Service (MaaS) is an extension to your sales and marketing team, which allows you to execute marketing campaigns, while allowing in-house personnel to focus on the fundamental and daily business needs of the company. This results in the ability to engage multiple skill sets for quicker turnaround time.

HOW.

IAR partners with dedicated specialists so you can achieve specific goals. IAR offers the below services:

    • Design of the overall campaign
    • Creation of landing pages and conversion rate optimization (CRO)
    • Initial and on-going website development and content such as page setup and blogs
    • Customer lead generation
    • Customised approach for organic and local SEO / SEM
    • Analytics Integration
    • Marketing audits
    • Public relations
    • Social media content creation and management
    • ROI tracking
    • Design and content creation
    • Video production services

STRATEGY AND
IMPLEMENTATION

STRATEGY AND
IMPLEMENTATION

Businesses don’t buy WHAT you do,
they buy WHY you do it.

-SIMON SINEK

You've got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where and how you are going to sell it."

-STEVE JOBS

Businesses don’t buy WHAT you do,
they buy WHY you do it.

SIMON SINEK,
START WITH THE WHY

__________

You've got to start with the customer experience
and work backwards to the technology.
You cannot start with the technology and try to figure
out where and how you are going to sell it.

STEVE JOBS,
CO-FOUNDER, APPLE

__________

WHY.

A successful customer engagement strategy should start with WHY you are launching a product or service, not the WHAT.

Through customer driven insights you can implement your ‘why strategy’ from the start. 

To position and define your offering, a robust strategy should consider product, positioning, price and promotion. The plan should then be implemented across all the key elements that drive your business: service, sales, marketing, brand development, distribution, competitors, and customers.

HOW.

IAR can help you build and implement a strategy that aligns your business across all touch points; differentiates your offering and delivers a personalised customer experience at each part of the buying journey. 

Working collaboratively with your in-house teams we can help build your customer engagement strategy, by helping you:

    • Identify and prioritise your market opportunity
    • Understand your target customers’ needs and drivers
    • Differentiate you from the competition and maximise market share
    • Build a compelling value proposition which reflects your key strengths and brand values
    • Develop messaging frameworks that create awareness and drive conversions at every customer touch point.
    • Reduce cost and maximise profitability

BRAND
STRATEGY

BRAND
STRATEGY

Brand is just a perception, and perception
will match reality over time.

ELON MUSK
Co-Founder & CEO, SpaceX

__________

Products are made in the factory,
but brands are created in the mind.

Source:
WALTER LANDOR

__________

Brands that are consistently presented see
an average revenue increase of 23%.

Source:
FORBES

__________

B2B companies with brands perceived as strong generate
a higher EBIT margin than others. They also benefit
from increased employee engagement, customer loyalty,
an improved image, and a relatable identity.

Source:
FORBES

__________

Brand is just a perception, and perception
will match reality over time..

-ELON MUSK, SPACEX

Products are made in the factory,
but brands are created in the mind.

-WALTER LANDOR, LANDOR

Brands that are consistently presented see
an average revenue increase of 23%

-FORBES

B2B companies with brands perceived as strong generate a higher EBIT margin than others. They also benefit from increased employee engagement, customer loyalty,
an improved image, and a relatable identity.

-MURPHY AND MURPHY

WHY.

Why do people buy your brand? Do you know what sets your business apart from the competition? How does your target customer feel about your brand? Do you even know?

Scrutinising your public image is not easy. Even if you do not like what you hear, a strong brand should be a priority if you are striving for success – and the proof is in the numbers.

The B2C market has long been known for creating strong emotive brands, but in B2B brand building is just as important as a products, features and price. This requires long-term brand building, creativity, and storytelling to engage your target customers. B2B brands evoke feelings much like B2C and live in the minds of your customers, employees and everyone who experiences them.

HOW.

IAR can help you build a well-defined and executed customer-needs based brand strategy that will see you achieve a competitive advantage; make your marketing more effective, attract more customers, and, ultimately, grow your business through the following services:

    • Brand research and insights
    • Brand positioning
    • Brand creation
    • Analytics and measurement
    • Campaign development

DEMAND
GENERATION

DEMAND
GENERATION

Master the topic, the message,
and the delivery.

STEVE JOBS,
CO-FOUNDER, APPLE

__________

Content is king!

BILL GATES,
CO-FOUNDER, MICROSOFT

__________

If your stories are all about your products and services,
that’s not storytelling. It’s a brochure.
Give yourself permission to make the story bigger.

JAY BAER,
AUTHOR

__________

Master the topic, the message,
and the delivery.

-STEVE JOBS

Content is King!

-GALLUP RESEARCH

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

-JAY BAER

A 2% increase in customer engagement
has the same effect as decreasing
costs by 10%.

-MURPHY AND MURPHY

WHY.

To deliver a successful demand generation campaign in the AV marketplace, you need to get a lot of things right. You need to deliver content that will help each customer segment at every part of their buying journey. All parts of the ‘promotional mix’ should be aligned behind a consistent set of messages that delivers your value proposition and influences buying behaviour.

With a clear understanding of your customers’ challenges you can target your different audiences with personalised experiences that will drive awareness, engagement, conversion, brand loyalty and brand retention; achieved through the below techniques:

    • By offering a distinctive point of view and valued insights that are compelling, relevant and knowledgeable
    • Through creating content that captures the interest of a range customers and sustains their interest through their buying journey.
    • Enabling your channel partners and your sales teams to develop customer conversations, then convert interest into pipeline and sales.

HOW.

IAR has expertise in campaign planning, content creation and project delivery and can help you:

    • Build integrated campaigns, personally targeting customers at every touch point that delivers results
    • Develop compelling content strategy that engages your target audience
    • Deliver through your channel partners
    • Reduce dependence on in-house skills and resources