Your brand is your chance to tell your customers your story.
Branding is not just about your logo, your font, or your products. It is about the customer experience you provide; the culture and the philosophy you embrace. The feeling your business evokes in a customer. What makes your business unique.
A brand strategy is built on a foundation of customer driven insights, around the who, what, why and when. It guides how and what your Sales and Marketing teams communicate with your customers.
Successful brand building will boost brand awareness; influence purchase decisions and build credibility and trust. It also has a big impact on your bottom-line. The numbers say it all.
- 73% of customers say their brand experience is an important factor in their purchasing decisions
- First impressions count – it takes 5 seconds for customers to form an opinion about your website
- 80% of customers need to trust the brand to buy from them
- 23% revenue increase by presenting a brand consistently across all touch points
A brand is a story. It’s a feeling. A perception. It is what you shape it to be. A brand is not built overnight. It takes time.
IAR can help you build a well-defined and executed brand strategy that will embrace your values and beliefs; delivering a value proposition that results in positive experiences, builds long-term relationships and achieves sustainable growth.
We can help your brand using the following techniques.
- Brand research and insights
- Brand positioning
- Brand identity creation
- Brand health-check and gap analysis
- Competitor analysis
- Campaign development