BRAND
STRATEGY

BRAND
STRATEGY

Brand is just a perception, and perception
will match reality over time.

ELON MUSK
Co-Founder & CEO, SpaceX

__________

Products are made in the factory,
but brands are created in the mind.

Source:
WALTER LANDOR

__________

Brands that are consistently presented see
an average revenue increase of 23%.

Source:
FORBES

__________

B2B companies with brands perceived as strong generate
a higher EBIT margin than others. They also benefit
from increased employee engagement, customer loyalty,
an improved image, and a relatable identity.

Source:
FORBES

__________

Brand is just a perception, and perception
will match reality over time..

-ELON MUSK, SPACEX

Products are made in the factory,
but brands are created in the mind.

-WALTER LANDOR, LANDOR

Brands that are consistently presented see
an average revenue increase of 23%

-FORBES

B2B companies with brands perceived as strong generate a higher EBIT margin than others. They also benefit from increased employee engagement, customer loyalty,
an improved image, and a relatable identity.

-MURPHY AND MURPHY

WHY.

Why do people buy your brand? Do you know what sets your business apart from the competition? How does your target customer feel about your brand? Do you even know?

Scrutinising your public image is not easy. Even if you do not like what you hear, a strong brand should be a priority if you are striving for success – and the proof is in the numbers.

The B2C market has long been known for creating strong emotive brands, but in B2B brand building is just as important as a products, features and price. This requires long-term brand building, creativity, and storytelling to engage your target customers. B2B brands evoke feelings much like B2C and live in the minds of your customers, employees and everyone who experiences them.

HOW.

IAR can help you build a well-defined and executed customer-needs based brand strategy that will see you achieve a competitive advantage; make your marketing more effective, attract more customers, and, ultimately, grow your business through the following services:

    • Brand research and insights
    • Brand positioning
    • Brand creation
    • Analytics and measurement
    • Campaign development