DEMAND
GENERATION

DEMAND
GENERATION

Master the topic, the message,
and the delivery.

STEVE JOBS,
CO-FOUNDER, APPLE

__________

Content is king!

BILL GATES,
CO-FOUNDER, MICROSOFT

__________

If your stories are all about your products and services,
that’s not storytelling. It’s a brochure.
Give yourself permission to make the story bigger.

JAY BAER,
AUTHOR

__________

Master the topic, the message,
and the delivery.

-STEVE JOBS

Content is King!

-GALLUP RESEARCH

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

-JAY BAER

A 2% increase in customer engagement
has the same effect as decreasing
costs by 10%.

-MURPHY AND MURPHY

WHY.

To deliver a successful demand generation campaign in the AV marketplace, you need to get a lot of things right. You need to deliver content that will help each customer segment at every part of their buying journey. All parts of the ‘promotional mix’ should be aligned behind a consistent set of messages that delivers your value proposition and influences buying behaviour.

With a clear understanding of your customers’ challenges you can target your different audiences with personalised experiences that will drive awareness, engagement, conversion, brand loyalty and brand retention; achieved through the below techniques:

    • By offering a distinctive point of view and valued insights that are compelling, relevant and knowledgeable
    • Through creating content that captures the interest of a range customers and sustains their interest through their buying journey.
    • Enabling your channel partners and your sales teams to develop customer conversations, then convert interest into pipeline and sales.

HOW.

IAR has expertise in campaign planning, content creation and project delivery and can help you:

    • Build integrated campaigns, personally targeting customers at every touch point that delivers results
    • Develop compelling content strategy that engages your target audience
    • Deliver through your channel partners
    • Reduce dependence on in-house skills and resources