DEMAND
GENERATION

DEMAND
GENERATION

WHY.

To deliver a successful demand generation campaign in the AV marketplace, you need to get a lot of things right. You need to deliver content that will help each customer segment at every part of their buying journey. Your Sales and Marketing needs to be aligned behind a consistent set of messages that delivers your value proposition and influences buying behaviour.

With a clear understanding of your customers’ challenges you can target your different audiences with personalised experiences that will drive awareness, engagement, conversion, brand loyalty and brand retention; achieved through the below techniques:

    • By offering a distinctive point of view and valued insights that are compelling, relevant and knowledgeable
    • Through creating Sales and Marketing content that captures the interest of your target customers, and sustains their interest through their buying journey 
    • Enabling your channel partners and sales teams to develop customer conversations, then convert interest into pipeline and sales.

HOW.

IAR understands that finding experts in all the areas your customers engage in is unrealistic for your business in terms of people, resources, and costs.

IAR works with specialists so we can provide a 360 marketing service, covering all skill sets your business will need. From technical consultants; to PR and content specialists; to design wizards

IAR can work as an extension to your sales and marketing team, which allows you to harness specialist expertise, leaving in-house marketeers to focus on the fundamentals and daily business needs. This results in the ability to engage multiple skill sets for quicker turnaround time.

Our services include:

    • PR and media relations
    • Content marketing
    • Technical writing
    • Lead generation
    • Creative and design
    • Online and physical event content
    • Video and animation
    • Graphic and illustration design
    • Web design 
    • Social media management
    • Email marketing
    • Content audit and analysis
    • Award submissions