MARKETING
AS-A-SERVICE

MARKETING
AS-A-SERVICE

WHY.

Keeping up with your customers’ changing needs and technology has always been a challenge for sales and marketing teams. Finding marketeers with expertise in all the areas your customers engage in is not realistic for AV businesses in terms of people, resources and costs.

Marketing-as-a-Service (MaaS) is an extension to your sales and marketing team, which allows you to execute marketing campaigns, while allowing in-house personnel to focus on the fundamental and daily business needs of the company. This results in the ability to engage multiple skill sets for quicker turnaround time.

HOW.

IAR partners with dedicated specialists so you can achieve specific goals. IAR offers the below services:

    • Design of the overall campaign
    • Creation of landing pages and conversion rate optimization (CRO)
    • Initial and on-going website development and content such as page setup and blogs
    • Customer lead generation
    • Customised approach for organic and local SEO / SEM
    • Analytics Integration
    • Marketing audits
    • Public relations
    • Social media content creation and management
    • ROI tracking
    • Design and content creation
    • Video production services