RESEARCH AND
INSIGHTS

RESEARCH AND
INSIGHTS

WHY.

The AV landscape is constantly changing. Your competitors and your clients’ needs will change. In the process, what may have been a competitive advantage at the start of your business may lose its relevance.

Differentiation is a continuous process – a matter of evaluating the marketplace and your business to ensure you are positioned for success.

IAR offers research and insight services that will give your Sales and Marketing teams a deep understanding of your marketplace, competition, customers, and your brand so you have quantifiable data to make critical business decisions.

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WHY.

Understanding who you want to engage with using relevant customer research strategies is crucial to helping you build your brand and influence audience behaviour. 

Research and identification of your target audience provides you with the understanding you need to differentiate your brand.

Customer research will help you:

  • Understand audience motivation
  • Solve your customers’ problems
  • Answer your target audience’s needs
  • Communicate with your prospects efficiently and effectively
  • Define your value propositions
  • Build customer relationships
  • Influence audience behaviour

HOW.

Through qualitative and quantitative research techniques, IAR can help you analyse and understand:

  • Audience persona and segmentation analysis
  • Competitor analysis
  • Customer satisfaction, loyalty, and retention
  • Customer journey mapping
  • Needs based segmentation
  • Net Promoter Score (NPS) analysis

WHY.

Strong brands enjoy powerful bonds that deliver loyalty, recommendation, and additional revenue opportunities. But over time brands change, as do their customers’ opinions and attitudes and their competitive landscape. 

Being aware of these changes and finding a cost-effective way of evaluating them is critical to ensure the brand remains relevant, appealing, and profitable.

HOW.

IAR can provide information and data on:

  • Awareness and visibility levels and how these differ by audience group
  • Brand equity – your brand’s awareness, perception, consideration and preference
  • How your brand differentiates from the rest of the market
  • What customers value in a brand
  • How your brand can be positioned to address customers’ needs
  • Competitive threats and opportunities
  • How the brand should develop
  • Implications of brand architecture

WHY.

No two markets are the same, but the majority have at least one thing in common – the pace of change.

Agile companies understand this and use insight to react to changes in markets and even anticipate them before they happen, but, understanding markets is challenging, time consuming and being truly objective is not always easy.

HOW.

IAR can help you understand markets and the dynamics that are affecting them in a variety of ways:

  • By identifying unmet needs and providing focus for your innovation processes
  • By segmenting the market into distinct groups and identifying those segments which hold the greatest opportunity – and those that don’t offer any
  • By quantifying the market size and likely growth rates
  • By understanding the competitive landscape, how you and other organisations are regarded and what customers are looking for from companies.
  • By identifying the appropriate sales and channel strategy
  • By evaluating the messages that customers are most likely to respond to and understanding the most effective way of conveying these messages to potential customers.
  • By analysing the values and perceptions enjoyed by your brand and understanding how these align to the expectations of the market

WHY.

Understanding what needs exist enables you to develop customised solutions that will be valued. 

In today’s AV market the ability to provide high-quality products and services that meet customer needs at a fair price is a minimum requirement. 

But, to stand out from the crowd you need to understand your target customer.

HOW.

IAR can help guide your product or service development so you can create a personalised engagement strategy.

  • Technical feasibility reports
  • Technical competitor analysis
  • Analysis of user case applications
  • Product lifecycle customer-needs analysis