STRATEGY AND
IMPLEMENTATION

STRATEGY AND
IMPLEMENTATION

Businesses don’t buy WHAT you do,
they buy WHY you do it.

-SIMON SINEK

You've got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where and how you are going to sell it."

-STEVE JOBS

Businesses don’t buy WHAT you do,
they buy WHY you do it.

SIMON SINEK,
START WITH THE WHY

__________

You've got to start with the customer experience
and work backwards to the technology.
You cannot start with the technology and try to figure
out where and how you are going to sell it.

STEVE JOBS,
CO-FOUNDER, APPLE

__________

WHY.

A successful customer engagement strategy should start with WHY you are launching a product or service, not the WHAT.

Through customer driven insights you can implement your ‘why strategy’ from the start. 

To position and define your offering, a robust strategy should consider product, positioning, price and promotion. The plan should then be implemented across all the key elements that drive your business: service, sales, marketing, brand development, distribution, competitors, and customers.

HOW.

IAR can help you build and implement a strategy that aligns your business across all touch points; differentiates your offering and delivers a personalised customer experience at each part of the buying journey. 

Working collaboratively with your in-house teams we can help build your customer engagement strategy, by helping you:

    • Identify and prioritise your market opportunity
    • Understand your target customers’ needs and drivers
    • Differentiate you from the competition and maximise market share
    • Build a compelling value proposition which reflects your key strengths and brand values
    • Develop messaging frameworks that create awareness and drive conversions at every customer touch point.
    • Reduce cost and maximise profitability