Marketing built for the AV Industry.

Hi, I’m Rachael, a marketing consultant with a passion for helping AV businesses grow through strategic marketing, deep industry insight, and meaningful connections.

With nearly 20 years in the AV industry, I’ve worked with every part of the supply chain, from manufacturers to integrators and end-users, in the UK and beyond, gaining a deep understanding of the industry’s challenges, trends, and opportunities.

For over a decade, I led AV Magazine, connecting AV brands with their customers and running the publication from both a commercial and strategic standpoint. This role gave me a front-row seat to the evolving AV landscape, while fine-tuning my skills in marketing, business development, and leadership. 

Now, I use that experience to deliver focused, results-driven marketing support – without the overhead of a full-time team.

LET’S TALK

WHAT WE DO

Marketing on your terms.

Whether you’re entering the AV market, need expert consultancy, or have marketing projects gathering dust, IAR helps you move forward with clarity, purpose and momentum.

We work with AV companies to build strong, sustainable marketing foundations that deliver real, data-led results. From one-off campaigns to full strategy and ongoing management, our services are flexible, tailored to your needs, and delivered with senior expertise without the overhead.

We combine strategic leadership with hands-on delivery and tap into a trusted network of specialists across content, design, digital and PR, bringing you the right skills when you need them.

With deep AV insight and a practical, results-driven approach, we deliver marketing that works, aligned to your goals and built for long-term impact.

What people say.

“Rachael is a real advocate for her clients and for her industry. In the years working together, she has always been committed to delivering value and to expanding her own knowledge and understanding. She has a real passion for helping brands find their place and to building relationships with those she works with. Rachael is always one of the first people I would speak to for honest, professional and open opinion and advice. I can’t recommend her highly enough; a first class professional.“

– James Keen
Vice President of Marketing, Uniguest

“I have worked with Rachael for several years when she was Brand Manager at AV Magazine. She is highly energetic, passionate and a strong advocates for the AV industry. Her outside-of-the-box thinking and determination to find solutions has been instrumental in the brand development of many AV companies. I would highly recommend anyone in the AV world, or related to this, to consult IAR on branding or go to market strategies. You will love Rach’s personal approach, expertise and energy!“

– Jolanda Medendorp
Marketing Communications Manager, Vivitek

“Rachael assisted us with our introduction and growth to the AV world by planning and actioning many of our marketing initiatives during her time with AV Mag. She is an honest, hard-working and dedicated professional who would always go that extra mile to make sure that our marketing initiatives were actioned properly and were a success. She is also a lovely person to work with. Looking forward to seeing her IAR brand grow and become a success.“

– Gina Georgallis Loakim
Field Marketing Specialist, AJA Video

“I’ve worked with Rachael in her various AV Magazine roles over the past decade and always found Rachael to be professional and a pleasure to work with. She is very results driven and she has some of the broadest contacts in the industry. I recommend Rachael to any company looking to upgrade their marketing and business activities.“

– Steve Scorse
Vice President, Unilumin Group

“Not only is Rachael a lot of fun to work with, thanks to her drive and infectious enthusiasm, she is also highly professional, efficient and effective, with the enviable ability to take a fresh perspective to problem solving. It’s an exciting time to be in the AV industry, and Rachael has the connections, deep insight, and creative thinking to help brands seize the opportunities open to them.“

– Gill Slater
Marketing Manager, Sharp NEC

“Rachael Hamilton has a deep understanding of how to connect with audiences and mine them for ways to speak to their needs. Hamilton’s power resides in her connection with manufacturers, end users, and the companies in between. Her ability to span the breadth of the audiovisual industry is one of the main reasons companies globally love working with her.“

-Tim Albright
AV Nation

LET’S TALK

Need a hand with your marketing? Say hello!

If you’d like to learn more or discuss your marketing needs, we’d love to hear from you.

Simply fill out the form, and we’ll take the next step together, no pressure, just a chat about how IAR can help support and elevate your brands impact.

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