I am Rachael

Connecting

AV BRANDS

with

TARGET CUSTOMERS.

Delivering

PERSONALISED

CUSTOMER EXPERIENCES.

DIFFERENTIATE

COMPETITION.

your brand from the

Helping to

Building

BRAND
LOYALTY

and growing

SALES.

Companies that prioritise their customer
engagement generate 60% higher profits
than their competitors.

Source:
GARTNER GROUP

__________

Customers who are fully engaged represent
23% share of profitability, revenue
and relationship growth compared
to the average customer.

Source:
GALLUP RESEARCH

__________

A 2% increase in customer engagement has the
same effect as decreasing costs by 10%.

Source:
MURPHY AND MURPHY

__________

86% of buyers will pay more for a better
customer experience, but only 1% of customers
feel that vendors consistently meet their expectations;
a major rule to engage clients is to anticipate their needs.

Source:
PwC

__________

Companies that prioritise their customer
engagement generate 60% higher profits
than their competitors.

-GARTNER GROUP

Customers who are fully engaged represent
23% share of profitability, revenue
and relationship growth compared
to the average customer.

-GALLUP RESEARCH

86% of buyers will pay more for a better
customer experience, but only 1% of customers feel that vendors consistently
meet their expectations; a major rule to engage clients and reach satisfaction is to anticipate their needs and constantly
exceed their expectations.

-PwC

A 2% increase in customer engagement
has the same effect as decreasing
costs by 10%.

-MURPHY AND MURPHY

MEET RACHAEL.

Rachael has been connecting AV businesses with customers for over 13 years. Her unique position brings to the fore her expertise, knowledge, and connections across the AV industry’s supply chain – from manufacturers to end-users, plus everything in between.

A critical and creative thinker, as well as being a natural problem solver, Rachael understands your challenges and can help you plan, strategise and implement customer engagement strategies to help differentiate your offering and maximise profits.

IMG_20190807_190931 flipped black white and colour

ABOUT.

I AM RACHAEL.

Rachael is the founder of I AM RACHAEL (IAR) – the AV industry’s first customer engagement consultancy that puts the customer at the heart of business decisions.

IAR delivers a fresh, collaborative approach that helps AV businesses grow sales and profitability sustainably, using tried and tested go-to-market (GTM) strategies that have been built on customer needs. 

IAR helps your brand stand out from the crowd whilst engaging your target customer, building long-term relationships and delivering sales.

STAND OUT
FROM THE
CROWD.

The AV landscape is constantly changing. Your competitors will change. Your clients’ needs will change. With similar products and services on the market, it is harder than ever to differentiate an AV brand from the competition, but brand differentiation is critical for business success.

Connecting with your target audience is not simply about crafting a message that will inspire the masses. It requires a coherent approach that aligns key elements of your business across all touch points, delivering a value proposition that results in sustainable growth.

STAND OUT
FROM THE
CROWD.

SERVICES.

IAR has the expertise, knowledge and connections that will get you ahead of the game.

Whether you are launching a new product or service, targeting new markets, or re-evaluating the marketplace, IAR can help you define your value proposition and provide your business with a strategic customer engagement plan so you can reach your target customer and better compete in your marketplace.

IAR does this through tried and tested techniques that will demonstrate genuine ROI.

WHAT
PEOPLE SAY.

Working with Rachael is always a pleasure. It’s not just the collaboration and expert input she puts into the heart of a project but her understanding and passion for the AV Industry that is threaded through the strategic projects she leads and manages. Rachael understands how important customer engagement and brand awareness is to her clients and what this means for customers to become brand loyal.

-Astri TS

Rachael Hamilton has a deep understanding of how to connect with audiences and mine them for ways to speak to their needs. Hamilton’s power resides in her connection with manufacturers, end users, and the companies in between. Her ability to span the breadth of the audiovisual industry is one of the main reasons companies globally love working with her.

-Tim Albright, AV Nation

Working with Rachael is always a pleasure, it’s not just the collaboration and expert input she puts into the heart of a project but her understanding and passion for the AV Industry that is threaded through the strategic projects she leads and manages. Rachael understands how important customer engagement and brand awareness is to her clients and what this means for customers to become brand loyal.

-Astri TS

Rachael Hamilton has a deep understanding of how to connect with audiences and mine them for ways to speak to their needs. Hamilton’s power resides in her connection with manufacturers, end users, and the companies in between. Her ability to span the breadth of the audiovisual industry is one of the main reasons companies globally love working with her.

-Tim Albright, AV Nation