Connecting
AV BRANDS
with
TARGET CUSTOMERS.
Delivering
PERSONALISED
CUSTOMER EXPERIENCES.
DIFFERENTIATE
COMPETITION.
your brand from the
Helping to
Building
BRAND
LOYALTY
and growing
SALES.
Aligning your Sales and Marketing teams
can help generate 209% more revenue
from marketing and help your brand
become 67% better at closing sales.
- MARKETO
Organisations with tightly aligned
Sales and Marketing teams see a 36% increase in customer retention
and 38% increase in sales.
-MARKETING PROFS
Highly aligned organisations achieved
an average of 32% YOY revenue growth - while their less aligned competitors
saw a 7% decrease in revenue.
-ABERDEEN GROUP
A 2% increase in customer engagement
has the same effect as decreasing
costs by 10%.
-MURPHY AND MURPHY
MEET RACHAEL.
Rachael has been connecting AV businesses with customers for over 13 years. Her unique position brings to the fore her expertise, knowledge, and connections across the AV industry’s supply chain – from manufacturers to end-users, plus everything in between.
A critical and creative thinker, as well as being a natural problem solver. With a proven track record in leadership, business development and marketing within the AV market, Rachael understands your challenges and can help you plan and implement strategies to align your sales and marketing, help differentiate your offering and maximise profits.
ABOUT.
I AM RACHAEL.
Rachael is the founder of I AM RACHAEL (IAR) – the AV industry’s first Business and Marketing Consultancy that helps your brand grow sustainably by aligning sales and brand growth.
IAR delivers a fresh, collaborative approach that will help your brand connect with your target audience and differentiate your offering from the competition.
By using tried and tested go-to-market (GTM) strategies, our approach will drive sales by aligning your business across all touch points; delivering a value proposition that results in positive experiences, builds long-term relationships and achieves sustainable growth.
STAND OUT
FROM THE
CROWD.
The AV landscape is constantly changing. Your competitors will change. Your clients’ needs will change. With similar products and services on the market, it is harder than ever to differentiate your brand from the competition, but brand differentiation is critical for business success.
Connecting with your target audience is not simply about crafting a message that will inspire the masses – it requires a coherent plan that aligns sales and marketing with a 360 approach.
STAND OUT
FROM THE
CROWD.
SERVICES.
IAR has the expertise, knowledge and connections that will get you ahead of the game.
Whether you are launching a new product or service, targeting new markets, or looking to improve sales and/or marketing performance – IAR can help you define your value proposition and provide your business with an aligned sales and marketing strategy that will help you reach your target customer; better compete in your marketplace and ultimately drive sales and growth.
IAR does this through tried and tested techniques that will demonstrate genuine ROI.
BUSINESS
CONSULTANCY
BUSINESSCONSULTANCY WHY. Sales, Business Development and Marketing should go hand in hand Read More
RESEARCH AND
INSIGHTS
RESEARCH AND INSIGHTS WHY. The AV landscape is constantly changing. Your competitors Read More
SALES & MARKETING
STRATEGY
SALES & MARKETING STRATEGY WHY. A collaborative approach to your Sales and Read More
BRAND
STRATEGY
BRAND STRATEGY WHY. Your brand is your chance to tell your customers Read More
DEMAND
GENERATION
DEMAND GENERATION WHY. To deliver a successful demand generation campaign in the Read More
DIGITAL
MARKETING
DIGITAL MARKETING WHY. Digital sales and marketing is an artform. Keeping up with Read More
WHAT
PEOPLE
SAY.
Rachael assisted us with our introduction and growth to the AV world by planning and actioning many of our marketing initiatives during her time with AV Mag. She is an honest, hard-working and dedicated professional who would always go that extra mile to make sure that our marketing initiatives were actioned properly and were a success. She is also a lovely person to work with. Looking forward to seeing her IAR brand grow and become a success.
Gina Georgallis Loakim
Field Marketing Specialist, Phosphor
Not only is Rachael a lot of fun to work with, thanks to her drive and infectious enthusiasm, she is also highly professional, efficient and effective, with the enviable ability to take a fresh perspective to problem solving. It’s an exciting time to be in the AV industry, and Rachael has the connections, deep insight, and creative thinking to help brands seize the opportunities open to them.
- Gill Slater
Marketing Manager, NEC-Sharp
I’ve worked with Rachael in her various AV Magazine roles over the past decade and always found Rachael to be professional and a pleasure to work with. She is very results driven and she has some of the broadest contacts in the industry. I recommend Rachael to any company looking to upgrade their marketing and business activities.
- Steve Scorse
Vice President, Unilumin Group
Rachael is a real advocate for her clients and for her industry. In the years working together, she has always been committed to delivering value and to expanding her own knowledge and understanding. She has a real passion for helping brands find their place and to building relationships with those she works with. Rachael is always one of the first people I would speak to for honest, professional and open opinion and advice. I can't recommend her highly enough; a first class professional.
- James Keen
Vice President of Marketing, Uniguest
Rachael Hamilton has a deep understanding of how to connect with audiences and mine them for ways to speak to their needs. Hamilton’s power resides in her connection with manufacturers, end users, and the companies in between. Her ability to span the breadth of the audiovisual industry is one of the main reasons companies globally love working with her.
-Tim Albright, AV Nation
I have worked with Rachael for several years when she was Brand Manager at AV Magazine. She is highly energetic, passionate and a strong advocates for the AV industry. Her outside-of-the-box thinking and determination to find solutions has been instrumental in the brand development of many AV companies. I would highly recommend anyone in the AV world, or related to this, to consult IAR on branding or go to market strategies. You will love Rach's personal approach, expertise and energy!
- Joanna Medendorp
Marketing Communications Manager, Vivitek
I worked with Rachael on several projects and can thoroughly recommend her for her industry knowledge, creativity and focus on getting things done. She found it easy to take on board complex politics and dealt with everyone diplomatically and in a positive fashion. And I love the “I AM RACHAEL” branding. Go Rachael.
- John Masters
Global Head, AVMI
I’ve worked with Rachael in her AV Mag role on a number of GPA marketing initiatives. I’ve always found Rachael to be professional, motivated and focused on delivering great outcomes. Always friendly and a pleasure to work with, I’d recommend Rachael to anyone looking to step up their marketing impact on the AV world.
Mike Stead
Director, Programes and Partnerships - GPA
Extremely knowledgeable AV industry figurehead with great ideas and strategic focus. She has always been a pleasure to do business with.
- Andrew Low
Global Marketing, Shure Incorporated
Working with Rachael is always a pleasure. It’s not just the collaboration and expert input
she puts into the heart of a project but her understanding and passion for the AV Industry
that is threaded through the strategic projects she leads and manages. Rachael understands
how important customer engagement and brand awareness is to her clients and what this
means for customers to become brand loyal.
-Astri Thomas Saunders
Roundtable Marketing
Working with Rachael is always a pleasure, it’s not just the collaboration and expert input
she puts into the heart of a project but her understanding and passion for the AV Industry
that is threaded through the strategic projects she leads and manages. Rachael understands
how important customer engagement and brand awareness is to her clients and what this
means for customers to become brand loyal.
-Astri TS
Rachael Hamilton has a deep understanding of how to connect with audiences and mine them for ways to speak to their needs. Hamilton’s power resides in her connection with manufacturers, end users, and the companies in between. Her ability to span the breadth of the audiovisual industry is one of the main reasons companies globally love working with her.
-Tim Albright, AV Nation
